What Is Text Message Marketing?
Text message marketing enables businesses to send coupons, promotions and reminders via short message service (or SMS) directly to the cell phones of customers who have "opted-in" to a distribution list. This is effective and simple: texts only go out to someone who has elected to receive them. Subscribers can "opt-out" anytime, which prevents intrusive and unwanted marketing.
The Numbers Behind Texting
- 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group.
- Texting is the #1 function used on cell phones - Neilson Research
- People look at EVERY text message they get, and they do so within 15 minutes of receiving one (6 times faster than email) - Neilson Research
